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Review of the Year: Top 10 marketing mishaps in 2011

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

Champagne Jacuzzi earns Virgin Holidays ad ban

The ASA has banned a poster ad in Virgin Holidays "Rockstar service" campaign, after one person...will ensure your every desire is met." The ASA disapproved of the ad, saying it "indicated a casual ... that someone might make of the service, exaggerated to show the level of service provided. The ASA ruled ...

Paper Round (17 August) - Which clients are advertising in the national press?

.99 flight deal. Similar ads have already been pulled by the ASA. Meanwhile, readers of The Sun can get ...

Paper Round (20 July) - Which brands are advertising in the national press?

's latest ads don't specify a destination after the ASA banned recent ads offering deals to Gothenburg ...

Paper Round (13 July) - Which brands are advertising in the national press?

ad being banned by the ASA . Three pushes its MiFi access aimed at iPad owners in The Guardian while ...

Consumer complaints to ASA reach record level in 2009

LONDON - The Advertising Standards Authority (ASA) looks set to receive a record number...; mso-bidi-language:#0400;} Guy Parker, chief executive of the ASA, said ... example. The ad was the subject of 326 complaints before the ASA closed the case, dismissing gripes from ... that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

Heathrow Express looks for outdoor owner to handle on-board TV

sales managed through Cedar Communications. Facilitation and delivery is currently managed by L3-ASA ...

ASA dismisses complaints over 'sexist' Virgin ad

Authority has received 29 complaints that the TV and press ad campaign is sexist. However, an ASA spokesman ...

Power 100 Marketers of 2008: 51-100

the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...

ASA bans Tourism Australia poster campaign

for goannas. So where the bloody hell are you? The ASA received 32 complaints from people who found ... in areas where it believed an older audience would be more likely to see them. The ASA upheld ... ads has previously attracted complaints, resulting in the ASA stepping in during May and July 2006 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.