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Trading places: this week's people moves

and Alan Bookbinder to its ASA Council , responsible for adjudicating on complaints about ads. ( Campaign ...

ASA bans 'balls out' rock ad

of complaints to the Advertising Standards Authority (ASA), including one from Imkaan, a charity for women from ... the poster and whether they would be suitable. The ASA said it had noted Universal Island Records ... . The ASA ruled that given the ad's placement in a range of public locations, it was likely to cause serious ...

ASA warns brands over outdoor ads

images in areas of particular relevance to children. The ASA reasoned that the ad was unlikely ... the age of 16. An ASA spokesman said: "While we would stress that this does not mean that the outcome ...

Is adland protecting children enough?

." The reality is that the industry's room for manoeuvre is limited. The ASA council has been discussing what ... sexualisation of children, and I think that new ASA guidelines will be helpful in defining what sexualised ...

Media Forum: Will privacy initiative work?

agencies - the ASA, for instance, in the UK. If there's any niggling worry at this stage, it ... should be reassured at the role being taken up by the ASA. After all, it's the established regulator. "The tried-and-tested route of appealing to the ASA will be the system's backstop, giving a high degree ...

Industry sceptical as ASA's online rules kick in

under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins....and digital promotional and marketing activity. The ASA admits it "is impossible to say" exactly how much ... able to act. Marina Palomba, head of the Reed Smith UK Advertising Compliance practice, said the ASA ... an increased interest in the ASA's new powers, but believes common sense will prevail when expanded regulations ...

ASA extends remit to include digital marketing from tomorrow

The ASA currently has the authority to regulate paid for online advertising, such as banner ads ... . Since 2008 the ASA has received more than 4,500 complaints about non-paid-for marketing on the internet ... for the ASA said the changes will not only be "good news" for consumers, but also be "good for business ...

Italian ice-cream ad banned by ASA for religious mockery

similar to it in future. The ASA told Antonio Federici that is was not to repeat the ads ... , it was forced to pull an ad by the ASA, after it featured a priest and a nun looking as if they were about ...

Industry welcomes new digital code

, including social networks and search marketing. The ASA's current online remit, which covers ads in paid ... to a web page that does not comply to the new rules will be removed and the ASA will be empowered ... -month period of grace to allow the ASA and CAP to train and educate online advertisers on the requirements ...

Italian ice-cream brand in the dock for racy, religious imagery

by the Advertising Standards Authority (ASA), for launching a controversial advertising campaign with sexually...by the advertising body after it received a number of complaints about them. A spokesperson for the ASA confirmed ... Federici Gelato Italiano was forced to pull an ad by the ASA after it featured a priest and a nun looking ... appeared in Delicious Magazine and Sainsbury s Magazine, received 10 complaints and was deemed by the ASA ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.