Tesco trials Clubcard tie-up with LivingSocial
12 Mar 2012 | by Ed Owen
rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
Groupon to be investigated by OFT over trading practices
02 Dec 2011 | by Sarah Shearman
by the Advertising Standards Authority (ASA). The ASA referred the company to the OFT after finding it in breach ... floated. Complaints against Groupon were first received by the ASA in April 2010 and its first formal adjudication was in December last year. This year, the ASA has formally investigated and upheld complaints ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...
Labour MP slapped down after anti-ASA rant on Mumsnet
10 Mar 2011 | by Gemma Charles
?" She then went on to accuse the ASA of "shuffling off their responsibilities onto us", adding "we need ...
Rimmel seeks more engagement with website relaunch
24 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
." Last year, the Advertising Standards Authority (ASA) banned a television ad and two print ads for a ...
Revolution cover feature: The web gets rules
15 Feb 2011 | by Adam Woods
of ASA (Advertising Standards Authority) rules as they do in every offline medium. From 1 March, all "marketing communications" on websites will be regulated by the ASA. And that's just the start of a new wave ... Barnardo's. Mafia Wars Demonstrating that the long arm of the ASA reached online well before the CAP ...
Lucozade launches football campaign
09 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
, the Advertising Standards Authority (ASA) cleared a late-night TV ad for a Lucozade energy drink, after claims ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
