Internet advertising overtook national press to attract the second-highest number of complaints behind TV, according to the Advertising Standards Authority's annual report. Online ads drew 2980 complaints in 2007.
offences will be exercised only for matters outside the scope of the ASA, or where its adjudications have ... -of-mouth marketing. A recent ASA adjudication demonstrated some of the risks in this area under the current regime ... the voice for their club on their station. The ASA held this to be a breach of the CAP Code, which requires ...
the ASA upheld three complaints that the line was misleading.
banned by the ASA after hundreds of complaints. ...
promise'. The airline has complained to the Advertising Standards Association (ASA), which is considering
Authority (ASA) gave its first indication that it was beginning to take regulation of digital advertising ... marketing abided by its advertising code. Keeping up with technology An ASA spokesman denies ... of advertising.' In its annual report, released in April, the ASA revealed that it had received more than 1500 ...
It has hired direct agency Crayon to handle the activity, which will be backed by press and online ads, and, potentially, a TV campaign. Workthing will be integrated with The Hotgroup's specialist sites, which include gis-a-job and ASA Group, and will become the company's flagship recruitment site ...
The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority (ASA) over its 'Horn' TV ads following complaints from 193 viewers, is running a game in which ... -olds before launching it. Earlier this month, Nissan was ordered by the ASA to target its online campaigns ...
The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority ASA over its "horn" TV ads following complaints from 193 viewers, is running a game in which players ... -olds before launching it. Earlier this month, Nissan was ordered by the ASA to target its online campaigns ...
in trouble with the Advertising Standards Authority (ASA), which ordered it to target its online campaigns ... showed a man about to pour boiling water in his mouth. This action, the ASA said, could be copied ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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