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Lynx responds to ad ban with 'sorry' video

The campaign by TMW ran in June and July. It attracted 15 complaints, which were upheld by the ASA . It promoted Lynx variant Dry Full Control and featured Pinder in various scenarios, including ... perspire". The ASA ruled that because activities carried out by Pinder were done in a sexually ...

Lynx ads banned for degrading women and reaching kids

Outdoor told the ASA that after consulting the CAP Copy Advice team it declined to run the ads ... sites across some National Rail stations. Fellow outdoor company Clear Channel told the ASA ... Authority (ASA) judged the outdoor ad complaints under its new tougher guidelines introduced as a result ...

Rimmel seeks more engagement with website relaunch

." Last year, the Advertising Standards Authority (ASA) banned a television ad and two print ads for a ...

What brands need to know about the ASA's online remit

Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ... the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'. Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...

Promotional email for Martini banned by ASA

the message that the women were as beautiful at the end of the evening as they were at the start. The ASA ...

ASA raps T-Mobile "more minutes for £30" ad

, the ASA upheld 3's claim that the ads were misleading because its Mix Match 1100 tariff offers up to 1100 voice minutes for 27. The ASA ruling said: "We noted the TV ads did not state "Guaranteed". We ... the nature and content of the site supported this. The ASA acknowledged that Coors had not intended ...

Pot Noodle runs gauntlet with 'Horn' online game

The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority (ASA) over its 'Horn' TV ads following complaints from 193 viewers, is running a game in which ... -olds before launching it. Earlier this month, Nissan was ordered by the ASA to target its online campaigns ...

Pot Noodle runs gauntlet with 'Horn' online game

The Unilever-owned food brand, which is awaiting a ruling from the Advertising Standards Authority ASA over its "horn" TV ads following complaints from 193 viewers, is running a game in which players ... -olds before launching it. Earlier this month, Nissan was ordered by the ASA to target its online campaigns ...

ASA bans Wanadoo and moves Marmite

the ad showed young people playing in a dangerous environment. The ASA banned the ad on the strength ... in a spoof of the 50s classic movie The Blob. Six viewers complained to the ASA because they felt ...

O2 draws fire from ASA over text message marketing

services. She complained to the ASA because there was no way to opt-out of future messages. The ASA ruled against O2 because its campaign lacked "explicit consent". O2 said: "We were disappointed with the ASA ... there are no clear guidelines for SMS marketers. The guidance followed by the ASA and UK information commissioner ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.