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Intelligent Finance promotes online banking via mailer

financially if they switched their account from Virgin One to the Intelligent Finance Plan. The ASA agreed ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

PERSPECTIVE: The needs of a client outweigh the need to win creative awards

the poster to the ASA, it was, clearly, offensive. To our jury, however, 'nipples' knows its target consumer ...

REVIEW

Media shares were among the hardest hit by this week s stock market downturn. BSkyB was down 100 to 1,421, the Daily Mail s press campaign for npower which features a red-headed family alongside the slogan: There are some things in life you can t change. The ASA will decide in the next few days ...

Briefs

. Dyson issued a statement welcoming the ASA adjudication against Electolux s claim that its Hepa Power ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

now hold Tesco Clubcards. 1995 - A record number of complaints are made to the ASA regarding an ad for the British Safety Council, which features the Pope and promoted condom use. The ASA ... month. 1999 - The ASA publishes the new edition of its codes in October, making political ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. Within a couple of years, he sold his invention to an Atlanta businessman, Asa Candler, who began ...

DIRECT: Briefs

Authority. The ASA issued the ruling after upholding a complaint from someone who received a mailing ...

Stop Press

generating complaints in 1997. The ASA upheld the complaints. Broadcasters drew universal praise ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.