02 May 2012
| by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
01 Mar 2011
| by Mark Banham
under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins....and digital promotional and marketing activity.
The ASA admits it "is impossible to say" exactly how much ...
able to act.
Marina Palomba, head of the Reed Smith UK Advertising Compliance practice, said the ASA ...
an increased interest in the ASA's new powers, but believes common sense will prevail when expanded regulations ...
18 Oct 2010
| by Marina Palomba
will police this when the ASA's remit is extended to all online promotional messages next year, asks Marina....
This is precisely the concern about the proposed extension of remit by the ASA to all promotional messages online. Firstly, what is a promotional message as opposed to genuine editorial and, second, how does the ASA ...
cigarettes. Will the ASA investigate a complaint about this kind of activity from next year? It seems ...
02 Sep 2010
| by Anne Cassidy
, including social networks and search marketing.
The ASA's current online remit, which covers ads in paid ...
to a web page that does not comply to the new rules will be removed and the ASA will be empowered ...
-month period of grace to allow the ASA and CAP to train and educate online advertisers on the requirements ...
to remove filters
