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Paddy Power ad banned for being offensive to transgender community

stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ... ," "man," and at one point "dog, I mean, man". The ASA now says it actually received 92 complaints ...

Lush ad banned over claims that reptile trading was driving species to extinction

). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... welfare issues, so they did not believe judging the campaign was within the ASA's remit. Lush added ... . The ASA ruled said the six of the eight complaints were deemed to have substance and in breach ...

ISBA president Woods: Marketers must shape online regulation

extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...

Tesco trials Clubcard tie-up with LivingSocial

rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...

Ad watchdog clears Snickers' celeb Twitter campaign

The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...

Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint

The Advertising Standards Authority (ASA) has rejected a complaint made by The Alliance for Better...group complained to the ASA that the game encouraged poor nutritional habits and an unhealthy lifestyle ... included adult-sized T-shirts and sweatbands, were not designed to appeal to children. The ASA ruled ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave ...

Think BR: Social media matters

whether or not they are run from or promoted by social media activity as demonstrated by the recent ASA ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

TripAdvisor's 'reviews you can trust' claims barred by ASA

it was founded 10 years ago. In reaching its decision the ASA considered that consumers would interpret ... that had been. Responding to the ASA ruling, it said: "The ASA has taken a highly technical view around ... community. "The changes requested by the ASA were used in a limited capacity and have duly been made ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.