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DFS 'not a sale' work under fire

LONDON - The issue of what constitutes a retail sale has come to the fore after the ASA received.... The complainants argue that the campaign raises the question of when discounting becomes a sale; the ASA is now ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

STANDARDS AUTHORITY Graham, 49, has a substantial role as ASA director general at a time when ... by. Despite his diplomatic tone - Graham was a BBC administrator before joining the ASA late ... is the potential of extending the ASA s remit into broadcast advertising through merging with, or replacing ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

now hold Tesco Clubcards. 1995 - A record number of complaints are made to the ASA regarding an ad for the British Safety Council, which features the Pope and promoted condom use. The ASA ... month. 1999 - The ASA publishes the new edition of its codes in October, making political ...

ADVERTISING & PROMOTION: Poster sparks pre-vetting row

foul of ASA codes, and others, including Mills Any law enforcement body would be knocked out ... -regulation is not enough. Vital statistics * Last year 3,228 complaints were sent to the ASA about posters ... their profile is higher, more posters comply with the ASA code than press ads. The ASA says 96% of press ads ...

 

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