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Social Brands: How to be social

company or product on a company or personal site, the ASA may query it following a complaint ... are going to complain, first complain to the host website. Then move on to those involved, the ASA or other ...

DFS 'not a sale' work under fire

LONDON - The issue of what constitutes a retail sale has come to the fore after the ASA received.... The complainants argue that the campaign raises the question of when discounting becomes a sale; the ASA is now ...

FOCUS: ADVERTORIALS; Securing write of way from editors

approval. The ASA s guidelines recommend that material of this kind should be clearly identified ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.