Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
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PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
Advertising Standards Authority promotes Lynsay Taffe to comms director
04 Apr 2011 | by Matt Cartmell
The Advertising Standards Authority (ASA) has promoted Lynsay Taffe to the role of director.... Taffe said: The ASA s work cuts across a wide range of high profile and, often, sensitive issues and the communications department is at the forefront of the debate. Given that the ASA has just taken on a bigger ... advertising self-regulation. Taffe joined the ASA in 2004 as policy and public affairs adviser ...
PR industry slams ASA for 'ambiguity' in proposal to regulate online marketing
03 Sep 2010 | by Peter Hay
The PR industry has slammed the Advertising Standards Authority (ASA) for the 'ambiguity' in its..., Immediate Future said: 'The problem with the statement is in its ambiguity. 'The minute the ASA starts ... Waddington, MD, Speed added: 'The ASA is fighting on our turf. It is well intentioned but hasn't consulted ... for public relations, marketing and social media professionals, the CIPR believes that the ASA should ...
Profile: Chris Wermann, regional director of corporate affairs, Europe, Kellogg's
02 Sep 2010 | by Cathy Wallace
to the ASA about misleading claims in advertising, to controversy over the positioning of outdoor posters ...
Beta looks to draw line under legal clash with Mumsnet
08 Jan 2010 | by Maisie McCabe
to complain not only to the OAA and the advertising watchdog ASA, but also to Beta and the agency's other ...
Procter & Gamble rapped over 'misleading' advert by the ASA
16 Dec 2009 | by Kate Magee
The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...
Innocent Drinks calls in support for 'five a day' health drive
13 Oct 2009 | by Gemma O'Reilly
-way pitch. The Advertising Standards Agency (ASA) ruled last month that Innocent Smoothies can count for two of the recommended five portions of fruit and vegetables a day. The ASA ruling followed seven ...
ASA pulls plug on Trident ads after racist complaints
28 Mar 2007 | by Maria Esposito
become one of the most complained about of the year, racking up 519 complaints. The ASA said that greater ... who suffer racial prejudice. The ASA said: The stereotype depicted in the ads had, unintentionally ...
Fish hooks and Trident send ad complaint levels soaring
26 Mar 2007 | by Joanne Payne
spokesman for the ASA said: It is quite rare for two ads in quick succession to generate these many ... to ring the ASA and complain because they thought it would encourage bad table manners. The KFC beat ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
