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PRWeek podcast: TripAdvisor case shows why brands must engage

comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...

Danny Rogers: TripAdvisor needs to trade on trust

', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...

PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong

UNREALISTIC EXPECTATIONS Advertiser: Virgin Trains Agency: RKCR/Y back to normal following the Hatfield rail crash. The ASA condemned Virgin for not fulfilling claims made in its advertising ... for getting trains running on time so it, not Virgin, was to blame. Even so, the ASA required Virgin to show ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

now hold Tesco Clubcards. 1995 - A record number of complaints are made to the ASA regarding an ad for the British Safety Council, which features the Pope and promoted condom use. The ASA ... month. 1999 - The ASA publishes the new edition of its codes in October, making political ...

REVIEW: Marketing and advertising news in the week’s press ..

of the National Council for Civil Liberties, will replace Christopher Ogden, who left the ASA in February ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.