to remove filtersPRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
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Social Brands: How to be social
16 Feb 2012 | by John Owens
company or product on a company or personal site, the ASA may query it following a complaint ... are going to complain, first complain to the host website. Then move on to those involved, the ASA or other ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
procedures following the ruling by the ASA. He suggested that the ASA had been used by firms looking to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial interests who claim to have the interests of hoteliers at heart,' he said. 'The ASA took this opportunity ...
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
