to remove filtersDirect brief: HSA criticised by ASA for misleading claims
01 Jul 2008
HSA has been criticised by the Advertising Standards Authority for making misleading claims in a DRTV spot for its health-insurance plans.
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Direct brief: Interprise Solutions rapped by ASA
08 Jul 2008
Interprise Solutions, a financial software brand, has been rapped by the ASA for criticising rival
Direct brief: Virgin Media mailing draws complaints to ASA
01 Jul 2008
A Virgin Media mailing featuring a bullet hole has drawn 10 complaints to the ASA. The mailing
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
offences will be exercised only for matters outside the scope of the ASA, or where its adjudications have ... -of-mouth marketing. A recent ASA adjudication demonstrated some of the risks in this area under the current regime ... the voice for their club on their station. The ASA held this to be a breach of the CAP Code, which requires ...
Direct brief: Friends Provident criticised by ASA
01 Apr 2008
Friends Provident has been criticised by the ASA for causing distress to consumers with a mail pack
Direct brief: HSBC escapes censure by ASA
26 Feb 2008
HSBC has escaped censure by the Advertising Standards Authority after the body received complaints about a direct campaign in which the bank sent customers fake receipts for £3000 to warn about the dangers of identity theft.
Direct brief: ASA orders The Health & Living Foundation to pull mailing
05 Sep 2007
The Advertising Standards Authority has ordered The Health & Living Foundation to pull a mailing for a tonic called Mirco Life Source that claims it can cure people of illnesses including arthritis and diabetes.
Barnardo's creates opt-in for 'shock' internet ad
26 Jun 2007 | by Ed Kemp
banned by the ASA after hundreds of complaints. ...
Direct News brief: ASA bans misleading mailing
01 Nov 2006
Lloyds TSB Home Insurance's mailing through Tullo Marshall Warren, which was intended to look as if a neighbour was recommending the product, has been banned by the Advertising Standards Authority for being too realistic and therefore misleading.
Workthing hires Crayon for £6m relaunch activity
02 Jun 2005 | by by James Quilter
It has hired direct agency Crayon to handle the activity, which will be backed by press and online ads, and, potentially, a TV campaign. Workthing will be integrated with The Hotgroup's specialist sites, which include gis-a-job and ASA Group, and will become the company's flagship recruitment site ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
