CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty
28 Jul 2011 | by Simon S Kershaw
!". In an ASA ruling this week L'Or all s massively retouched ads were banned . To help promote its "anti-ageing" foundation, the firm told the ASA it decided to "lighten the skin, clean up make-up, reduce dark shadows ... of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...



