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ASA raps Scotland's panda 'gift' claim

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...the survival of one of the world's most endangered species. The ASA ruled against the Scottish Government ... the money was not coming from the Scottish Government. The ASA said: "In the absence of text stating ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

!". In an ASA ruling this week L'Or all s massively retouched ads were banned . To help promote its "anti-ageing" foundation, the firm told the ASA it decided to "lighten the skin, clean up make-up, reduce dark shadows ... of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

been banned because the ASA "was concerned that the image of the woman running her finger down her inner arm could be interpreted as the injection of opiates into the body. "The ASA also said ...

Direct brief: ASA orders The Health & Living Foundation to pull mailing

The Advertising Standards Authority has ordered The Health & Living Foundation to pull a mailing for a tonic called Mirco Life Source that claims it can cure people of illnesses including arthritis and diabetes.

Avon called in over misleading detox patches ad

would not appear again in its current form. The ASA concluded the ad was misleading and said ...

Racy fax spammers pulled up by ad watchdog

, Valium and sleeping tablets. The ASA said: "We consider that the tone of the fax and content were ... ASA enquiries. It has now been asked by the ASA not to repeat the approach. If you have an opinion ...

O2 draws fire from ASA over text message marketing

services. She complained to the ASA because there was no way to opt-out of future messages. The ASA ruled against O2 because its campaign lacked "explicit consent". O2 said: "We were disappointed with the ASA ... there are no clear guidelines for SMS marketers. The guidance followed by the ASA and UK information commissioner ...

P&G complaint about Persil Aloe Vera mailing upheld

on sensitive skin. The ASA investigated the scientific method used by Lever Faberge to compare the effect ... is transferred from clothes to skin. The ASA concluded that the mailing was likely to mislead, because ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.