Direct brief: HSA criticised by ASA for misleading claims
01 Jul 2008
HSA has been criticised by the Advertising Standards Authority for making misleading claims in a DRTV spot for its health-insurance plans.
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Direct brief: Interprise Solutions rapped by ASA
08 Jul 2008
Interprise Solutions, a financial software brand, has been rapped by the ASA for criticising rival
Direct brief: Friends Provident criticised by ASA
01 Apr 2008
Friends Provident has been criticised by the ASA for causing distress to consumers with a mail pack
Friends Provident rapped for X-ray mailing
27 Mar 2008 | by Nikki Sandison
told the ASA that it had withdrawn the mailing, had no plans to reuse it and had issued written apologies to those customers who had complained to it directly. The ASA upheld the complaints, stating ...
Picture Loans ad banned by ASA
27 Feb 2008 | by Daniel Farey-Jones
proceeded would soon disabuse them of any such misapprehension. The ASA considered the ad was too light ... an initial enquiry. The ASA also considered a single complaint about a different Picture Loans ad but did ...
Direct brief: HSBC escapes censure by ASA
26 Feb 2008
HSBC has escaped censure by the Advertising Standards Authority after the body received complaints about a direct campaign in which the bank sent customers fake receipts for £3000 to warn about the dangers of identity theft.
Mailing banned for irresponsibly tempting teens to spend
09 Jan 2008 | by Alex Donohue
LONDON - The ASA has upheld a complaint that a direct mailing from a division of mail order...Direct Financial Services to cease using the campaign. In its ruling, the ASA noted that although card ...
High Court dismisses Debt Free Direct's judicial review
16 May 2007 | by Jacquie Bowser
The application followed an ASA investigation into a complaint about a Debt Free Direct DRTV ad for its Individual Voluntary Agreements, which stated: It won t cost you a penny . The ASA upheld ... was misleading. Debt Free Direct requested the ASA to delay publication of its decision pending a review ...
Direct News brief: ASA bans misleading mailing
01 Nov 2006
Lloyds TSB Home Insurance's mailing through Tullo Marshall Warren, which was intended to look as if a neighbour was recommending the product, has been banned by the Advertising Standards Authority for being too realistic and therefore misleading.
Lloyds TSB gets ban for 'neighbourly' insurance push
25 Oct 2006 | by by Daniel Farey-Jones
. The ASA agreed and upheld the complaints, ordering Lloyds not to distribute the materials again ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
