DM ad from Virgin Media banned by ASA
22 Apr 2009 | by Hadassah Nymark
on the small print to make the terms of the policy more apparent. The ASA found that although the unlimited ...
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Sky and Virgin clash over unbranded direct mail campaign
02 Nov 2011 | by Matthew Chapman
BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail...from Virgin Media". The ASA decided the disclaimer was likely to be overlooked by consumers because ... angle on the right hand side of the envelope. The ASA concluded the direct mail campaign did ... " was rejected by the ASA despite an objection from Sky, which said the statement could misleadingly imply Virgin ...
T-Mobile 'more minutes' ads banned
19 Nov 2008 | by Nikki Sandison
decision. The ASA banned the press and brochure ads, but two T-Mobile TV ads, one at a seance and another ...
SimplySwitch rapped over misleading ad claims
15 Feb 2006 | by by Daniel Farey-Jones
, the ASA did object to the claim "independent -- not owned by any supplier" because it suggested ... arrangements. On these grounds, the ASA decided SimplySwitch should not use the claim, or describe itself ... comparison service". The ASA also upheld the complaint about the claim "you can save over £200" because ...
British Gas found guilty of untruthful advertising over Price Protection claims
07 Dec 2005 | by by Jennifer Whitehead
of the advertising code regarding truthfulness. British Gas told the ASA that it had taken copy advice to ensure ... impression and was therefore in breach. On the count of the misleading television ad, the ASA also found ...
Insurance group withdraws 'racist' mailing after complaint
24 Aug 2005 | by by Julia Pearlman
the Advertising Standards Authority that the remaining leaflets had been destroyed. The ASA concluded ...
Calling card creative rebounds on Telewest Broadband
17 Mar 2005 | by by Daniel Farey-Jones
the mailing. However, the ASA upheld the complaints, saying that the mailing could mislead and cause ...
O2 draws fire from ASA over text message marketing
26 Aug 2004 | by Sam Matthews,
services. She complained to the ASA because there was no way to opt-out of future messages. The ASA ruled against O2 because its campaign lacked "explicit consent". O2 said: "We were disappointed with the ASA ... there are no clear guidelines for SMS marketers. The guidance followed by the ASA and UK information commissioner ...
Direct Market Services slammed over broadband ad
03 Jun 2004 | by Joe Lepper,
, leaving recipients under the wrong impression it was coming directly from BT. In its ruling, the ASA ... of the recipient's server." The ASA has also told DMS to ensure its identity is clear in future emails. If you ...
Mailers come under fire from ad watchdog
08 Jan 2003 | by Claire Billings,
% environmentally friendly". The ASA agreed that the ad was misleading and told the utility company to amend ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
