02 Nov 2011
| by Matthew Chapman
BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail...from Virgin Media".
The ASA decided the disclaimer was likely to be overlooked by consumers because ...
angle on the right hand side of the envelope.
The ASA concluded the direct mail campaign did ...
" was rejected by the ASA despite an objection from Sky, which said the statement could misleadingly imply Virgin ...
19 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed...models to the ASA to substantiate its claims, which the ASA noted but did not find enough to prove ...
requirement for the watchdog.
The ASA banned the ads for being misleading to consumers and for exaggeration of the products benefits.
Marketing revealed yesterday that Sainsbury's has lodged a complaint with the ASA ...
05 Sep 2011
| by Daniel Farey-Jones
Lord Smith of Finsbury, chairman of the Advertising Standards Authority and former Labour secretary of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011 DMA Awards.
28 Jul 2011
| by Simon S Kershaw
!".
In an ASA ruling this week L'Or all s massively retouched ads were banned .
To help promote its "anti-ageing" foundation, the firm told the ASA it decided to "lighten the skin, clean up make-up, reduce dark shadows ...
of the product s efficacy. Well, they are French.
The ASA ruling may be a small victory. But I hope ...
28 Jul 2011
| by Sara Kimberley
warranty" was rapped earlier this year by the ASA after consumer complaints that it was misleading ...
29 Jun 2011
| by Daniel Farey-Jones
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009...skills.
The ASA has produced a nine-page ruling on the case after hearing evidence from Cow Gate ...
risk iron deficiency in their children.
The ASA acknowledged Nutricia's argument that EC regulations ...
, brain development and learning skills.
Cow Gate, responding to the ASA adjudication, said in a ...
07 Jun 2011
| by Gemma Charles
to say 'no' to adult content and inappropriate products. The ASA, with a new look at what it is socially ...
03 Feb 2011
| by Simon Kershaw
been banned because the ASA "was concerned that the image of the woman running her finger down her inner arm could be interpreted as the injection of opiates into the body.
"The ASA also said ...
20 Jan 2011
| by Simon Kershaw
daily allowance) into your confection.
So now, thanks to the ASA, Coca-Cola will have to strike ...
.
As the detail of the ASA ruling points out, other products (even whole fruit drinks) may be sweeter ...
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