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ASA bans "I love S.E.X" ad

LONDON - A poster ad promoting an event at a Leeds nightclub has been banned by the ASA as its...location that was accessible to children. The ASA found the ad to be irresponsible in its visual ... was based upon well-known brand I love New York and did not believe it to be sexual in nature. The ASA ...

ASA rules against coffee ad due to misleading health claims

LONDON - The ASA has ruled against an ad featured in a fitness newsletter after it was found...five portions of fruit and vegetables. The ASA also examined claims that a cup of coffee ... their claims. The ASA accepted that the studies were of reputable scientific standard. However, the claim ... women who are advised by the FSA to consume only 300mg of caffeine a day. An expert for the ASA further ...

ASA bans Magners TV ad

to talk to a group of friends. The ASA noted that although the ad did not exhibit excessive drinking ... form. The ASA also ruled that an LCD poster featuring Christmas deals at Play.com was not in breach ...

Flora Buttery ad taken off air

LONDON - A TV ad claiming more people preferred Flora Buttery has been pulled after the ASA...were marginal and thus too small on which to base the preference claim. The ASA concluded ... of Flora Buttery. The ad must not be broadcast again in its current form. Tha ASA also ruled against a ... plans which control and restrict food intake and is therefore a type of diet. The ASA concluded ...

"Pornographic" Baileys ad dodges ban

escaped a ban from the ASA....qualities of Baileys its distinctive taste and texture. The ASA noted that although the ad could appear ...

DDB's British Pork ads fall foul of ASA

Created by DDB London for the British Pig Executive, the ad stated that "British pig farms have very high welfare standards assured by the Quality Standard Mark. And well cared-for animals mean better quality meat." But the ASA ruled that some indicators have shown that the general level of pig ...

Watchdog bans "wholesome" Nutri-Grain ads

apart as the only cookies on the market to include a source of fibre, B vitamins and iron. The ASA ...

ASA rules against Hovis ad

33 per cent more wholegrain than a bowl of cereal, has been banned by the ASA.

Nestle Daley Thompson ad escapes ban

LONDON - The ASA has ruled in favour of confectionary brand Nestle, after two print ads and a TV ad...-buying of the products featured. The ASA acknowledged arguments from both parties but ruled that the ads were ...

The Week: i-Q - Web chat about - CHI's new 'great escape' Anchor ad

Nicely observed and made me laugh. Will probably get 100 complaints to the ASA from farmers upset at being portrayed as Nazi stormtroopers. - Richard Hayter Charmingly executed. Clear message. Especially like the pitchforks. - Matt Lord At least the cow makes it; just wish for once Steve McQueen did. - I ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.