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Close-up: Election Insight - How the Tories hope to support the ad industry

in breach of rules governing advertising to children by the ASA from bidding for government advertising ...

Close-Up: Can ASA effectively regulate the web?

The ASA's remit is to be extended online, but is it too much for one authority, John Tylee asks....a piece of editorial, what sanctions can be applied to online abusers and how is the ASA's new role ... it would provide seed capital to bankroll the ASA's extended responsibilities for the first few years. On the face of it, the ASA looks like a sheriff vainly trying to keep order in a lawless frontier town ...

Close-Up: New ad rules offer more questions than answers

Association working group has been wrestling with this to prevent "a hospital pass being delivered to the ASA ... advertising by the ASA is to be funded. "Drawing a distinction between editorial and marketing communication ... of hundreds of complaints to the ASA down the years. However, one other issue the new code has failed ...

Hotline: The ASA bans TV ad created by WCRS

A TV ad created by WCRS has been banned after the Advertising Standards Authority ruled it implied the digital switchover would be complicated without Sky equipment.

Sky ad falls foul of ASA over digital switchover claim

Standards Authority (ASA) ruled it implied the digital switchover would be complicated without having Sky...Plus they would also go digital". However the ASA ruled that as the ad was promoting Sky+ as the way to become digital when this was not true. The ASA added: "We also considered that the ad implied ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.