A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... welfare issues, so they did not believe judging the campaign was within the ASA's remit. Lush added ... . The ASA ruled said the six of the eight complaints were deemed to have substance and in breach ...
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad. The ASA said it was "significant" that consumers would ... of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...
-uk.com did not respond to the Advertising Standards Authority's enquiries. The ASA decided the "100 ...
The ad campaign features photographs of people from the show with the tagline "Love is blind, disfigured, autistic...". A spokesman for the ASA confirmed it had received 20 complaints about the ads ... . In February the ASA decided not to investigate a Channel 4 ad campaign for 'Big Fat Gypsy Weddings' despite ...
The Advertising Standards Authority (ASA) has banned American Apparel from running a series of ads...viewed in October last year, as well as an ad in a free lifestyle magazine called Crack. The ASA ... , an ad it ran featuring a semi-naked young woman was banned by the ASA. In this case, the complainant ... was upheld, it would be applying a rule of censorship that was completely out of date. The ASA, in its ...
of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury s moved on to its current 'Live Well For Less' messaging. An ASA spokesperson attributed the delay ... the Department of Health, the ASA decided the ads were misleading on three counts. It ruled they were ...
watchdog ruled against Dyson's claim and in favour of Vax. The ASA said it understood why Dyson had ... the best suction power in the top 10. But the ASA judged that it was not misleading, if the evidence ...
comparison with the health benefits. The ASA (Advertising Standards Authority), in its ruling, said ... that cod and tuna were endangered species the ASA took issue with. The ASA said Quorn had not provided ... be an important factor in their buying decisions. The ASA ruled that Quorn had to amend its claim that "popular ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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