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Review of the Year: Top 10 marketing mishaps in 2011

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

Sainsbury's wins battle with Tesco over freshness claims

." Tesco admitted to the Advertising Standards Authority (ASA) that not all lettuces within a batch would ... of lettuces. The ASA ruled the transportation of lettuces from the field to store was a matter under Tesco ...

Ryanair sexy calendar draws over 8,000 complaints

by the ASA for being "sexist".

Think BR: Businesses must be aware of the ASA's new guidelines

to resolve the dispute before involving the ASA, write Catherine Davies and Michael Gardner of Wedlake Bell...The Advertising Standards Authority (ASA) has long offered an alternative remedy to expensive ... , competitor complaints have clearly become something of a drain on ASA resources. In the ASA's Final ... competitors' adverts. Previously, the ASA only encouraged complainants to resolve any disputes ...

Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

industry is largely self-regulated, with ASA-enforced codes and standards. As far as advertising ...

Groupon suffers two more ASA rulings

Groupon has been rapped by the Advertising Standards Authority (ASA) again, over two misleading ads...pass and Groupon agreed with the response. The ASA said without any clear evidence that compared ... that individual results may vary, while the ASA said the use of the word "typical" could be interpreted as meaning ... . Prior to this ruling, the ASA has upheld complaints against Groupon ads on 11 occasions this year ...

Watchdog bans 'boob jobs' outdoor ad

Standard Authority (ASA) for being irresponsible and for potentially hitting the wrong target audience...", "same day surgery", and "consultant plastic surgeons", alongside "get more, pay less". The ASA ... the objectification of women, and the intended target audience was women aged 18 to 25. The ASA agreed the ad ...

Groupon to be investigated by OFT over trading practices

by the Advertising Standards Authority (ASA). The ASA referred the company to the OFT after finding it in breach ... floated. Complaints against Groupon were first received by the ASA in April 2010 and its first formal adjudication was in December last year. This year, the ASA has formally investigated and upheld complaints ...

M&S rapped over 'irresponsible' lingerie bus ad

Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority..." and "atmospheric style" and it was well known they were a lingerie retailer. The ASA did not uphold ... was "socially irresponsible" and ruled it must not appear again in untargeted outdoor media. However, the ASA did not find the second ad, in breach of its code. The ruling comes after the ASA warned ...

Lynx responds to ad ban with 'sorry' video

The campaign by TMW ran in June and July. It attracted 15 complaints, which were upheld by the ASA . It promoted Lynx variant Dry Full Control and featured Pinder in various scenarios, including ... perspire". The ASA ruled that because activities carried out by Pinder were done in a sexually ...

 

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