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Sector Insight: soap, bath and shower

by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...

Sector Insight: Colour Cosmetics

L'Oreal and Lancome have been rapped by the ASA for the use of retouching in their ads ...

L'Oréal cosmetics ads banned after MP complains

The Advertising Standards Authority (ASA) has banned two L'Oréal cosmetics ads featuring Christy.... After investigating, the ASA upheld her complaints that the ads were misleading and banned them in their current form. L'Or al admitted to the ASA that "post-production techniques" had been used ... and glowing skin" and was an "aspirational picture". The ASA said it noted the factors outlined by L'Or al ...

Are ads too misleading?

not to an actual extension in lash length. The ASA also told the beauty group that it must include a disclaimer ... to "counteract skin micro contractions" and "rapidly reduce wrinkles". The ASA ruled that L'Oreal had ... , Beiersdorf UK was ordered not to broadcast its DNAge Nivea Visage ad, created by TBWA\London, after the ASA ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.