Flora advertorial crossed line, rules ASA
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
by having marked out the commercial partnership. The Advertising Standards Authority (ASA) decided ...
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Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...
Sector Insight: Colour Cosmetics
26 Oct 2011 | by Jane Bainbridge
L'Oreal and Lancome have been rapped by the ASA for the use of retouching in their ads ...
Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -
10 Aug 2011 | by Staff
, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.
Boots to reposition No7 brand with Ta Dah campaign
05 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
, feel their absolute best." In April this year, the Advertising Standards Authority (ASA) released ... not be considered a "carte blanche" excuse for this use. In November last year, the ASA banned a television ...
ASA flexes muscles with first brand website ruling
27 Apr 2011 | by Gemma Charles
The ASA upheld one complaint made about a lice repelling device sold by educational holistic ... be substantiated. In response to the ASA investigation, the charity submitted correspondence from the Medicines ... in which the device was marketed. However, the ASA noted that the correspondence did not refer to any ...
Rimmel seeks more engagement with website relaunch
24 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
." Last year, the Advertising Standards Authority (ASA) banned a television ad and two print ads for a ...
What brands need to know about the ASA's online remit
02 Feb 2011 | by Gemma Charles
Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ... the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'. Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...
Editor's Comment: Unilever learns P&G viral lesson
02 Feb 2011 | by Noelle McElhatton
in the battle for compelling content. Yet what exactly does 'content' mean? The ASA is grappling ...
A healthier dose of realism
24 Aug 2010 | by Nicola Clark
the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
