to remove filtersFalmer turns to PR to add zip to its jeans brand
14 Nov 1997
. Lawley complained of unfair treatment when the ASA advised media owners not to run the ads ...
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KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
8 June - Peta escapes ASA ad ban 6-17 June - PR agency briefings at KFC's Woking office 6 June ...
Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
number of complaints to the ASA. But is this really quality integrated marketing? In my opinion ... , for example, the ASA said that complaints about sexism in advertising had doubled. I freely agree ...
ANALYSIS: BRAND BUILDING; Alcopop promoters get lashings of stick
13 Sep 1996 | by LEXIE GODDARD
on to either the Advertising Standards Authority (ASA), Independent Television Commission (ITC ... area. ASA head of PR Caroline Crawford says PR is included in the code, but Mark Bennett, spokesman ...
CAMPAIGNS: CONSUMER PR; Vodka lovers get the Black Death
03 May 1996 | by JEREMY SLATER
campaign which was banned by the ASA generated news coverage in the Daily Star, the Daily Mirror ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
