Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....or likely to cause widespread offence. TVGuide told the ASA that the ad had been served by an independent network and requested the ad to be blocked from appearing again, after it received complaints. The ASA ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed ... promiscuity. The ASA ruled the ads were not sexually explicit or overly provocative, despite creative ...
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA...of the ASA, said: "I am delighted to welcome Roisin and Alan to the ASA. They bring extensive experience ... of society". The ASA is the independent regulator of ads across all media in the UK, and works in co ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...the survival of one of the world's most endangered species. The ASA ruled against the Scottish Government ... the money was not coming from the Scottish Government. The ASA said: "In the absence of text stating ...
Sanex ad banned for natural ingredient implication
21 Mar 2012 | by Matthew Chapman
Standards Authority (ASA) also received a complaint that the range contained ingredients not necessary ... of clean skin. The ASA threw out Colgate-Palmolive's objections because it believed the context ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ... were subsequently banned and most of which were complained about. In October the ASA announced ...
L'Oréal anti-wrinkle cream ad thwarted by MP
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP....the photo more flattering, it made the defence that the ASA had previously ruled that cosmetics ads could present products in the best possible light. L'Or al submitted images and information to the ASA to show what level of post-production had occurred on the ad, which the ASA decided had been altered in a ...
Lynx responds to ad ban with 'sorry' video
28 Nov 2011 | by Daniel Farey-Jones
The campaign by TMW ran in June and July. It attracted 15 complaints, which were upheld by the ASA . It promoted Lynx variant Dry Full Control and featured Pinder in various scenarios, including ... perspire". The ASA ruled that because activities carried out by Pinder were done in a sexually ...
ASA bans Lynx ads after complaints
24 Nov 2011 | by Campaign staff
the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
