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L'Oréal anti-wrinkle cream ad thwarted by MP

by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP....the photo more flattering, it made the defence that the ASA had previously ruled that cosmetics ads could present products in the best possible light. L'Or al submitted images and information to the ASA to show what level of post-production had occurred on the ad, which the ASA decided had been altered in a ...

Lynx responds to ad ban with 'sorry' video

The campaign by TMW ran in June and July. It attracted 15 complaints, which were upheld by the ASA . It promoted Lynx variant Dry Full Control and featured Pinder in various scenarios, including ... perspire". The ASA ruled that because activities carried out by Pinder were done in a sexually ...

ASA bans Lynx ads after complaints

the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...

Lynx ads banned for degrading women and reaching kids

Outdoor told the ASA that after consulting the CAP Copy Advice team it declined to run the ads ... sites across some National Rail stations. Fellow outdoor company Clear Channel told the ASA ... Authority (ASA) judged the outdoor ad complaints under its new tougher guidelines introduced as a result ...

Flora advertorial crossed line, rules ASA

by having marked out the commercial partnership. The Advertising Standards Authority (ASA) decided ...

Sector Insight: Colour Cosmetics

L'Oreal and Lancome have been rapped by the ASA for the use of retouching in their ads ...

Persil ads banned after P&G complaint

supplied the Advertising Standards Authority (ASA) with the results of its tests, which compared Persil ... market. The ASA ruled the ads were misleading because they did not make clear that the "unbeatable ... competitors). The ASA told Unilever the ads must not appear again in their current form and to ensure ...

Unilever's Comfort ad banned after P&G complaint

(ASA) following a complaint from rival Procter & Gamble (P&G) which said it was "misleading"...., they would not consistently return, in high numbers, and make repeat purchases." The ASA said the use ...

Tesco fails to get Asda price-guarantee ad banned

" The Advertising Standards Agency (ASA) received the complaint in March. The ads, which were created in-house, ran ... " in this context to mean that Asda guaranteed to refund the difference if it was not 10% cheaper. The ASA said ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.

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