to remove filtersSwiftcover introduces 'Little Iggy' in £30m push
04 Jan 2010 | by Alex Brownsell
Life', was banned by the Advertising Standards Authority (ASA) as at the time entertainers were ...
Search results for ASA
Marketing's Power 100
26 May 2010 | by Nicola Clark
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
Bet365 forced to pull '£200 of free bets' ads
28 Oct 2009 | by Sarah Johnson
LONDON - Bet365.com has been condemned by the ASA for offering £200 of free bets for new customers...-fareast-language:#0400; mso-bidi-language:#0400;} The ASA noted the free bets in question were awarded ...
Marketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
frightening for children last year. The ASA ordered the DoH to show the TV ads only during adult programmes ... are more likely to die young.' The ASA ruled that the campaign could cause 'undue distress and fear' among ... was censured by the ASA in 2005 after it played on fears of poor NHS care as part of a campaign to promote its ...
Is there a future for price-comparison advertising?
11 Aug 2009 | by Staff
consumers the lowest price, but advertisers using this tactic have incurred the ASA's wrath...., is seeking to knock down claims of its competitors through the ASA, and this approach is paying dividends ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
on the copybook was the ban imposed last October by the ASA on Oasis' 'Cactus Kid' ad, which it ruled could ... it was ordered to change TV ads after The Co-operative, Waitrose and Asda complained to the ASA about its claim ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
than 1000 complaints to the ASA due to its fight scenes. This follows last year's criticised ad for VW ...
Swiftcover makes U-turn to offer musicians insurance
27 Apr 2009 | by Alex Brownsell
, ahead of an Advertising Standards Authority (ASA) ruling on Wednesday....-fareast-language:#0400; mso-bidi-language:#0400;} The Axa-owned brand prompted a number of complaints to the ASA ...
Brands must bear up to new culture of complaining
17 Feb 2009 | by Gemma Charles
the condition and be perceived as offensive. A spokesman for the ASA confirms that online campaigning ... /visitors to that site are encouraged to forward them to the ASA.' Volkswagen is another brand that has inadvertently ... brand Belvedere both trying this tactic last year. As is usually the case, by the time the ASA had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
