The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
against colds and flu. Last year Dettol pulled its TV ads after the ASA branded claims the brand made ...
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The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
unhelpful in the fight against child obesity because they did not promote healthier eating. The ASA ...
The week in marketing
27 Aug 2008 | by Staff
-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...
Direct brief: Interprise Solutions rapped by ASA
08 Jul 2008
Interprise Solutions, a financial software brand, has been rapped by the ASA for criticising rival
Direct brief: HSA criticised by ASA for misleading claims
01 Jul 2008
HSA has been criticised by the Advertising Standards Authority for making misleading claims in a DRTV spot for its health-insurance plans.
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...
Direct brief: Friends Provident criticised by ASA
01 Apr 2008
Friends Provident has been criticised by the ASA for causing distress to consumers with a mail pack
Direct brief: HSBC escapes censure by ASA
26 Feb 2008
HSBC has escaped censure by the Advertising Standards Authority after the body received complaints about a direct campaign in which the bank sent customers fake receipts for £3000 to warn about the dangers of identity theft.
People's choice: most irritating ads of 2007
08 Jan 2008 | by David Tiltman
by the ASA in September, but it weighed in only at 21st in the poll, with 28% of respondents finding the ads ...
Marketing law: In the dock
28 Nov 2007
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions' was held by the ASA to be likely to mislead. While the vehicle's emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
