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by the ASA in September, but it weighed in only at 21st in the poll, with 28% of respondents finding the ads ...
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions' was held by the ASA to be likely to mislead. While the vehicle's emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
, particularly one secured on a home, was a serious step that needed careful consideration. The ASA ruled ...
who viewed them without warning. The ASA concluded that the ad was unacceptable in a medium ...
The application followed an ASA investigation into a complaint about a Debt Free Direct DRTV ad for its Individual Voluntary Agreements, which stated: It won t cost you a penny . The ASA upheld ... was misleading. Debt Free Direct requested the ASA to delay publication of its decision pending a review ...
as part of the IVA. The ASA noted that Accuma had based the claim get up to 80% of your debts written ...
15% greater than his first quote. The ASA concluded that the ad breached its rules on misleading ... . Separately, the ASA investigated complaints against an ad for Tesco, which claimed: "Fruit and veg. We always ... from foreign countries. However, the complaints were not upheld and the ASA noted that Tesco's ad ...
poor practice. McFall compared the FSA's complaints process with that of the ASA, which publishes the results of investigations and explains clearly why it has found for or against a certain ad. 'The ASA ... would encourage the FSA to examine whether any aspects of the ASA model would prove useful ...
Lloyds TSB Home Insurance's mailing through Tullo Marshall Warren, which was intended to look as if a neighbour was recommending the product, has been banned by the Advertising Standards Authority for being too realistic and therefore misleading.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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