and finding the number of unique records was "significantly under 18 million". An ASA spokesman refused ... did not demonstrate whether people listed had used the site to obtain a quote. The ASA told ... comparison site Moneysupermarket.com, which had complained to the ASA, as had 12 members of the public ...
The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters