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ads has been slapped by the ASA for using a slogan it considers "offensive and unsuitable for general...run for "some time" without complaint. The ASA said: "[the ad] could be interpreted as a derivative ... to use FCUK. The brand had been censured at least six times by the ASA for featuring the slogan in ads ...
that could be seen by children. The ASA reasoned that the ad did not contain any explicit nudity ... on the complaint was made ahead of the ASA introducing tougher guidelines for the use of sexual imagery in outdoor ads , which came into effect in October. An ASA spokesman said: "While we would stress ...
The original ASA ruling in spring sided with 23 out of 25 of the complaints cited by Optical Express' competitor Ultralase, which was the sole complainant. The TV ad featured Harrington discussing ... major risk to challenge the ASA s decision. "Last year, only one decision by the ASA was reversed ...
The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
the move was "a step in the right direction. This shows that the ASA is acknowledging the pressure ... , the ASA rejected 13 complaints against a L'Or al Elvive shampoo ad that featured Cheryl Cole sporting hair ...
The Advertising Standards Authority (ASA) has banned the ad, created by CHI Partners, over its claim that deliveries could take place "at a time that's right for you," when in fact only two slots ... was an absolute promise. The ASA concluded that the claim implied that customers could specify a delivery time ...
your reaction times and help you avoid accidents", the ASA defended it. The watchdog noted the ad ... options and took a route that avoided hitting a deer. GlaxoSmithKline pointed out that the ASA had ...
. Last year, there was a 10% drop in the number of ads complained about, despite the ASA receiving a 9.6% increase in complaints to 28,978. The vast majority (90%) of complaints were made through the ASA's online form and the association claims the average time to resolve a complaint was just 13 days. ASA ...
Authority (ASA) for reinforcing a "negative and outdated" stereotype that Germans are "more likely...were tyrants. The complaints were upheld by the ASA, who ruled it had breached codes of good taste and decency. An ASA statement read: "We noted the ad used a German speaker, rather than someone speaking ... underground posters, which were reported to the ASA but not banned. German brands have often used ...
and was typical of its genre. The ASA noted that although it was unclear as to whether the man was wearing trunks ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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