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The truth about youth: Do you know Generation Z?

and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...

Airbrushing: the kids are ok with image manipulation

last month when the ASA banned two 'misleading' L'Oreal ads in which post-production alterations had ... whose complaint led to the ASA's ruling against L'Oreal last month, says it is worrying if girls feel ... there is evidence, which we have submitted to the ASA, to show they have a negative impact on self-esteem, body ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.

A healthier dose of realism

the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...

Tesco handed second ASA ban after Asda complaint

purchases." The ASA ruled that both ads were misleading, because Tesco listed more than 31,000 lines on Tesco.com, but only matched around 12,000 of those lines with Asda. The ASA also noted ... and, in some cases, had matched only one item. The ASA stated that the press ad breached CAP Code ...

Marketing's Power 100

at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...

DFS ad rapped by ASA for promoting full-price goods in a sale campaign

-fareast-language:#0400; mso-bidi-language:#0400;} The ASA noted that a large orange corner sofa featured ... .' The ASA claimed viewers were likely to believe all sofas shown were included in the half price sale ...

ghd links with cosmetics brand Benefit

. In November, Ghd launched its first TV campaign since its 'Thy will be done' ad was banned by the ASA because ... , but without being overtly religious in tone. The ASA received 23 complaints about the previous ad, including ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.