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The Marketing Profile: Richard Hudson of BMW

campaign, banned by the ASA for misleading consumers, as an example of how not to tackle the green agenda ... - the ASA would haul us over the coals, as it has done, rightly, with Lexus. No car, by its nature ...

Brand Health Check: Ribena

the wrath of the Advertising Standards Authority (ASA), which deemed Ribena Tooth Kind ads misleading ... the ASA decision contributed to a loss of consumer trust. While Ribena might take heart from the news ...

Thrift usurps green at top of the new consumer agenda

really got it.' The number of complaints to the Advertising Standards Authority (ASA) about misleading ... . In the past six months, the ASA has up-held complaints against Fiat, Saab and Renault for making unjustified ... or tax breaks. Complaints to the ASA: consumers alive to 'greenwash' Complaints to the ASA about ...

The week in marketing

-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...

Marketers face threat of more regulation

Standards Authority (ASA), and so on. Despite this, obesity and alcohol abuse are rising, and the evidence ... of Ofcom and so on, it will be pulled up by the ASA.' Indeed, over the past six months alone the ASA has ...

Power 100 Marketers of 2008: 51-100

the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...

Adwatch review: Volkswagen Polo

Volkswagen has to weigh up 1m hits on YouTube against 500 complaints to the ASA. It has a hit on its hands ...

When brands fake their nationality

Standards Authority (ASA) ordered it to remove the umlaut from its name in ads. The ASA ruled ...

The year's top 10 legal cases for marketers

Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...

Editorial: MFI - messy fix initiated

- and all of this before the ASA has made its ruling, with the possible outcome of guiltlessness on the part ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.