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Shell exaggerated fuel savings, rules ASA

The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed...models to the ASA to substantiate its claims, which the ASA noted but did not find enough to prove ... requirement for the watchdog. The ASA banned the ads for being misleading to consumers and for exaggeration of the products benefits. Marketing revealed yesterday that Sainsbury's has lodged a complaint with the ASA ...

Protests to ASA over ads fall by 13 per cent

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...

ASA raps Vauxhall for misleading TV ad

Vauxhall Motors has been censured by the Advertising Standards Authority (ASA) for misleading..., outdoor and online activity. The ASA received 45 complaints, 40 of which were for the TV ad. Viewers ... of the car. The ASA upheld the complaints for the TV and poster ads as it felt the main conditions ... in the UK had also previously offered a lifetime warranty deal, so the ASA concluded the TV ad ...

Renault 'zero emissions' ad banned by ASA

been banned by the Advertising Standards Authority (ASA)..... However, the ASA adjudicated that if the car was charged using energy sourced from the UK's national grid ...

ASA slams the brakes on Euro RSCG Peugeot ad

to showcase the car but also explicitly showed what could be realistically expected. The ASA felt the ad did ...

Mercedes-Benz 'environmental' ad banned by ASA

LONDON - An ad for Mercedes-Benz has been banned by the Advertising Standards Authority (ASA) after...the higher end of the DfT bandings, the ASA considered that the headline claim would give the impression ...

Volkswagen environmental ad blocked by ASA

with their standard Seat line. The ASA acknowledged the comparison of emissions between the Seat Ecomotive and Seat standard ranges. However, the ad did not make clear the basis of comparison, thus the ASA found readers ...

ASA slaps 9pm watershed on Volkswagen Golf ads

of individual struggle and the current post-7.30pm timing restriction was appropriate. The ASA agreed ... -length TV ad and an additional 40-second edit of the TV ad featured the men fighting with weapons, the ASA ...

ASA to investigate VW Golf fight ad after 585 complaints

, is to be investigated by the Advertising Standards Authority (ASA) after attracting 585 complaints focusing on the level...at the beginning of last week to 585 at the last count today. The ASA is still logging complaints. The TV spot ...

ASA restricts "offensive" road safety TV ad

before 9pm. The ASA noted the swift response from Channel 4 and advised that the ad must not be aired ...

 

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