Marketing's Power 100
26 May 2010 | by Nicola Clark
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
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BMW 'zero emissions' ad banned
28 Jul 2010 | by Alex Brownsell
life cycle. However, the ASA has referred to a previous judgment, when it banned a Renault ad ... by the ASA. An ASA spokesman said: "We considered that [BMW's] inclusion of the phrase 'when driving ...
Mercedes-Benz 'environmental' ad banned by ASA
30 Sep 2009 | by Staff
LONDON - An ad for Mercedes-Benz has been banned by the Advertising Standards Authority (ASA) after...the higher end of the DfT bandings, the ASA considered that the headline claim would give the impression ...
VW ad banned before watershed
01 Apr 2009 | by Sarah Johnson
Authority (ASA) has received 1,066 complaints about the level of violence in the ads. The ad is the fifth most complained about ad in the ASA's history. VW has said the ads are "metaphorical rather than real ... shown earlier. The full-length ad had not been shown before 11pm. The ASA ruled against two versions ...
Defra to tighten code on environmental claims
27 Jan 2009 | by Alex Brownsell
material. Until now the Code has been referenced by the Advertising Standards Authority (ASA) when ... , and in spring the ASA will host a number of workshops to draw attention to the changes. With the numbers of complaints to the ASA about green ads ever-rising, Defra hopes a new best practise code will cut out any ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
