Viewers complain about 'sexist leery' Vauxhall TV ad
02 Apr 2008 | by Ben Bold
and was not at any stage in the ad portrayed as being at risk. The ASA noted that the woman looked delighted ...
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Complaints about VW's shivering dog set to top 500
02 Apr 2008 | by Darren Davidson
it from the airwaves. The ASA said it was satisfied the dog s welfare was guaranteed by the presence ...
Renault ad withdrawn after green claims criticised
26 Mar 2008 | by Colin Marrs
A national press ad for the Twingo Dynamique was set against a green background and showed an image of leaves coming out of its exhaust. The ASA today criticized this, and the way Renault had used its Eco2 ... the environmental benefits of the Twingo and was therefore likely to mislead. The ASA said that the car ...
Saab bioethanol ad banned for misleading CO2 claims
05 Mar 2008 | by Nikki Sandison
, but the advertising watchdog upheld the second complaint about not significantly raising CO2 levels. The ASA ... production, which had a documented history of causing environmental damage. The ASA did not uphold either ...
When brands fake their nationality
04 Mar 2008 | by Jane Simms
Standards Authority (ASA) ordered it to remove the umlaut from its name in ads. The ASA ruled ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
Shell exposed over recycling claims
07 Nov 2007 | by Alex Donohue
LONDON - The ASA has upheld two complaints and rejected a third about a Shell press ad, which...and that the flowers coming out of the chimney were unlikely to be interpreted as a literal claim . The ASA ruled ... just 0.325% of Shell s total global yearly emissions. The ASA said that while it acknowledged Shell ... claims. The ASA also upheld a complaint that Shell used waste sulphur to create super-strong concrete ...
Volvo's snarling rodent escapes ban
12 Sep 2007 | by Nikki Sandison
and was not inappropriately scheduled. In a separate adjudication, the ASA has upheld complaints about a direct mail campaign ... that there was no name or address on the letter or the envelope. The ASA upheld the complaints and told the NSPCC ...
Lexus rapped over 'environmentally friendly' claims
23 May 2007 | by Charlie McCathie
that the emissions were low within the car s category, a sports utility vehicle. The ASA upheld the complaints ...
Ford Focus Bond ad banned for deceiving the public
14 Mar 2007 | by Charlie McCathie
, the ad cannot be broadcast again after the ASA ruled it had breached its code of practice in an attempt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
