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Reebok set to relaunch controversial EasyTone shoes range

07 Feb 2012 | by Sarah Shearman

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

ASA insists Littlewoods' Christmas ad complaints will not be investigated

25 Nov 2011 | by Nicola Clark

The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods...bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total. An ASA spokesman confirmed members ... that it is mothers who provide presents rather than Father Christmas". However, the ASA insists after "careful ...

Digital report: The mobile challenge

11 Nov 2011 | by Nicola Clark

-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...

Reebok agrees $25m refund for false trainer claims

29 Sep 2011 | by Sarah Shearman

Standards Authority. The ASA banned an ad for the EasyTone Curve trainers in December last year ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

10 Aug 2011 | by Staff

, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.

Marketers prepare for impact of Bailey childhood report

07 Jun 2011 | by Gemma Charles

to say 'no' to adult content and inappropriate products. The ASA, with a new look at what it is socially ...

Coalition MPs target advertising airbrushers

24 Aug 2010 | by Nicola Clark

Liberal Democrat MP Jo Swinson, who is leading the Campiagn for Body Confidence with minister for equality Lynne Featherstone MP, said the group will deliver a portfolio of evidence to the ASA that argues airbrushed images cause 'body dissatisfaction' amoung consumers. 'It is socially irresponsible to promote ...

A healthier dose of realism

24 Aug 2010 | by Nicola Clark

the ASA with a portfolio of scientific evidence to back calls for a voluntary code of conduct on airbrushing. She points to the fact that the ASA's code states that ads must be socially responsible ...

Brand Health Check: American Apparel

16 Jun 2010 | by Joe Thomas

showing a semi-naked young woman was banned by the ASA. Although the company insisted that the model ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...

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