A TV ad for Burger King's Tendercrisp chicken burger has been banned by the ASA following two...it was a "locked-in" shot. The ASA said that because the ad showed the burger between the fingertips ... the ASA upheld the complaints against the ad because the burger was shown in close-up, held by both the man's hands before a shot of it in one hand. The ASA said: "We acknowledged the man was shown ...
. KFC cited an earlier ASA adjudication on the ad, which concluded the ad gave viewers a misleading ... provide freshly prepared chicken, not frozen, on a daily basis. The ASA noted that without the on ...
to the on-the-bone product. The ASA noted the ad s claim of "fresh and prepared in-store" referred to one ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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