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Ribena fends off complaints about nutrition exaggeration

the Advertising Standards Authority (ASA) after objections were made about its 'bursting with berryness' claims....The ASA ruled out a ban after receiving a complaint that the M C Saatchi-created campaign implied Ribena was more nutritious than was the case. The complainant believed the bursting with berryness ... of vitamin C rather than the vitamin being added as a supplement. The ASA threw out the complaints after ...

PepsiCo rumbles Del Monte ad

Del Monte banned by the Advertising Standards Authority (ASA)....been compared to the overall leading juice brand rather than the leading non-chilled juice. The ASA ... or the entire fruit juice range. As a result, the ASA has banned the ad campaign and told Del Monte to ensure ...

Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship

Authority (ASA) to describe the vitaminwater drinks as "nutritious" in its advertising. Glaceau ...

Tesco rapped for exaggerating pigs' quality of life

outdoors and reared indoors. The Advertising Standards Authority (ASA) observed that in all scenes ... which featured an open barn door and pigs that appeared to be unrestricted. Taken in context, the ASA ...

Aldi fends off alcoholism complaints

was an alcoholic. The Advertising Standards Authority (ASA) ruled that the woman did not appear to be intoxicated and there was no suggestion that she was an alcoholic. Consequently, the ASA ruled there were ...

Nutella ad escapes ban despite 31 complaints

by the Advertising Standards Authority (ASA), despite receiving 31 complaints that it was misleading and encouraged...that back in 2008, it had responded to the ASA relating to similar complaints. It said it had subsequently ... that since the ASA had contacted it relating to the VoD complaints, it had discovered it was not possible ... nutritional habits or an unhealthy lifestyle. In its ruling, the ASA said that the ad did not imply ...

Cow & Gate ads ruled misleading after two-year investigation

The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009...skills. The ASA has produced a nine-page ruling on the case after hearing evidence from Cow Gate ... risk iron deficiency in their children. The ASA acknowledged Nutricia's argument that EC regulations ... , brain development and learning skills. Cow Gate, responding to the ASA adjudication, said in a ...

125 years of Coke: From Atlanta to Facebook

glasses of Coca-Cola a day. 1893-1904: Beyond Atlanta Asa Candler, a natural-born salesman ... than Robert Woodruff. From 1923 , four years after his father Ernest purchased the company from Asa ...

ASA clears Happy Egg ads despite RSPCA concerns

According to the Advertising Standards Authority, the complaints all came from people who had watched a TV news report on conditions at the brand's farms, although the ASA was unable to clarify where ... tasty." The ASA acknowledged viewers' concerns that the news report contradicted the impression ...

Costa Coffee launches debut TV ad campaign

have voted'. Starbucks lodged a complaint about the ad, but the ASA deemed it acceptable following ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.