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Cow & Gate ads ruled misleading after two-year investigation

The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009...skills. The ASA has produced a nine-page ruling on the case after hearing evidence from Cow Gate ... risk iron deficiency in their children. The ASA acknowledged Nutricia's argument that EC regulations ... , brain development and learning skills. Cow Gate, responding to the ASA adjudication, said in a ...

CREATIVE STRATEGY: Coca-Cola decides that honesty is not the best policy

daily allowance) into your confection. So now, thanks to the ASA, Coca-Cola will have to strike ... . As the detail of the ASA ruling points out, other products (even whole fruit drinks) may be sweeter ...

ASA bans Tesco mailshot used to gain local support for store opening

LONDON - A Tesco mailer has been banned by the ASA for using misleading figures in an attempt...needed in the area, with only 38 out of 440 people surveyed responding positively to the idea. The ASA ...

Bloody Peta KFC chicken ad escapes ban

that they meet or exceed all relevant UK and EU welfare legislation. "The ASA ruling was based on whether ...

The Week: Advertising news - ASA probes anti-KFC ad

The Advertising Standards Authority is investigating an ad by the animal-rights group Peta that shows KFC's Colonel Sanders about to knife a chicken, after a complaint that it was offensive and could distress children. The caricature, which appeared on the front cover of a leaflet, is part of a campaign...

Walkers runs into trouble over salt reduction claims

to guideline daily amounts for adults and children aged over 11, but not for children under 11. The ASA said ...

Children's ads show 99% compliance to ASA guidelines

Only 1% of press ads, excluding duplicates, broke the ASA's CAP Code, although nine were said to be questionable. All nine appeared in two issues of a magazine featuring the latest computer and console games ... . The ASA conducted the survey to assess compliance rates for marketing in media targeted primarily ...

Ad breach lands data firm in hot water

further complaints over Sweet & Tasty mailings, the ASA received a signed assurance from the J Partnership ... losing its Royal Mail business mailsort discount. However, the ASA said it has become aware ... , director general of the ASA, said: "Like advertisers, all marketing agencies have a responsibility ...

Direct marketing tops ASA complaints list

of the most flagrant and deceitful breaches of the [ASA] codes ever seen". Complaints about direct mail ... advertising into disrepute. The ASA reached agreement with French Connection and agreed that all future FCUK ... of direct mail to the top of the complaints league came as the ASA revealed that more than 10,000 ads were ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

 

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