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ASA bans Budweiser radio ad for linking alcohol to sexual success

Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...

Birds Eye frozen veg ad banned by ASA

vegetables featured in the campaign, garden peas, broccoli, peas and carrots. But the ASA ruled against ... vitamins. The ASA also took issue with Birds Eye for not failing to make clear which storage method ...

Organic food ad banned by ASA

Association standards". But the ASA (Advertising Standards Authority) ruled that the press ad ... standards for animals, was not true in every case. The ASA said: "While we noted that the evidence ...

ASA rejects 'racist' Cadbury ad complaints

been rejected by the Advertising Standards Authority (ASA)....The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline: "Move over Naomi, there's a new diva in town", will not be investigated. The ASA received four complaints ... was reviewed by the ASA council, but it decided there were no grounds for an investigation. The council said ...

ASA clears Happy Egg ads despite RSPCA concerns

According to the Advertising Standards Authority, the complaints all came from people who had watched a TV news report on conditions at the brand's farms, although the ASA was unable to clarify where ... tasty." The ASA acknowledged viewers' concerns that the news report contradicted the impression ...

What brands need to know about the ASA's online remit

Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ... the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'. Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...

Misleading Coke ad banned by ASA

was misleading, especially as one believed it to contain 30g of sugar. The ASA noted Coke's response that ... , the ASA said it felt the fact the drink was marketed as water, the 500ml bottle in which it is sold would ... realise the amount of sugar they were consuming in a single serving of Vitaminwater. The ASA also ...

ASA clears 'mental performance-boosting' Lucozade ad

your reaction times and help you avoid accidents", the ASA defended it. The watchdog noted the ad ... options and took a route that avoided hitting a deer. GlaxoSmithKline pointed out that the ASA had ...

Italian ice-cream ad banned by ASA for religious mockery

similar to it in future. The ASA told Antonio Federici that is was not to repeat the ads ... , it was forced to pull an ad by the ASA, after it featured a priest and a nun looking as if they were about ...

Nando's 'village bike' Spotify ad cleared by ASA

despite the ASA receiving a number of complaints that it was derogatory to women and offensive.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.