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and Alan Bookbinder to its ASA Council , responsible for adjudicating on complaints about ads. ( Campaign ...
daily allowance) into your confection. So now, thanks to the ASA, Coca-Cola will have to strike ... . As the detail of the ASA ruling points out, other products (even whole fruit drinks) may be sweeter ...
The ASA is investigating Costa following a complaint from rival coffee chain Starbucks. Costa ... in a coffee store. The ASA confirmed it is investigating the campaign and has passed on part ... the complaint states the ASA as recommending Costa is censured even though they disclosed the nature ...
The regulator, carrying out its third compliance study into the sector, surveyed 456 alcohol ads across TV, radio, outdoor and online media during December last year. The ASA found only five of the executions breached regulations, including two TV ads for Magners and one print ad for Moet Hennessy ...
Authority (ASA) over claims made about its Detox Tincture product....The Duchy Herbals Detox Tincture claims to be able to detox the body and aid digestion when one or two drops are added to a glass of water. The product, which contains dandelion and artichoke, costs 10. In addition to the ASA investigation, a senior expert on complementary medicine has attacked ...
to rival brand Lurpak, has been banned by the Advertising Standards Authority (ASA)....The ASA said the ad was misleading, ruling the Unilever brand did not have "sufficiently robust evidence" to support the claim that more people preferred Flora Butterly. It launched an investigation ... no preference." The ASA concluded that the 3% margin of people who preferred Flora Buttery to Lurpak Lighter ...
to remove the ladyboy image from the campaign. The ASA upheld the complaints noting that the ad ... East, which was disrespectful to Eastern culture. In the Stella Artois adjudication, the ASA ... form since 1366. The ASA noted that there was no evidence to show maize was used in brewing beer ...
and white people speaking with strong Caribbean accents. More than 500 viewers complained to the ASA ...
alcohol. However, the ASA considered that it was not clear from the ad that the action was supposed ... atmosphere depended on the presence of Southern Comfort. The ASA decided that although the ad was unlikely ...
of the children were given Horlicks and the rest were provided with a general health drink. The ASA challenged ... . The ASA upheld its challenge noting that Nepali TV held an Ofcom licence and was required ... , especially given that Horlicks-branded products are available in the UK. The ASA concluded that the ad must ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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