The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ... behaviours in partnership with the ASA and other relevant bodies, are also mooted. ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...
Marketing industry steps up fight to keep self-regulation
19 Oct 2011 | by Gemma Charles
Lund, Advertising Association chief executive Tim Lefroy and Advertising Standards Authority (ASA ... to Cameron was a pledge by the ASA to take a 'firmer line' when considering complaints about 'sexualised ... they feel to be inappropriate, went live. The ASA, Ofcom and the Press Complaints Commission are among ...
Tesco lettuce ad challenged by Sainsbury's
18 Oct 2011 | by Matthew Chapman
Sainsbury s has lodged a complaint with the ASA about a recent Tesco campaign promoting the freshness of the vegetable. The print and TV ads, created by The Red Brick Road, state: Tesco British ... by the ASA. The supermarkets are currently engaged in a price war, following the launches of Sainsbury ...
Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship
19 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Authority (ASA) to describe the vitaminwater drinks as "nutritious" in its advertising. Glaceau ...
125 years of Coke: From Atlanta to Facebook
13 May 2011 | by Nicola Clark
glasses of Coca-Cola a day. 1893-1904: Beyond Atlanta Asa Candler, a natural-born salesman ... than Robert Woodruff. From 1923 , four years after his father Ernest purchased the company from Asa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
