to remove filtersBrand Health Check: Kronenbourg 1664
04 Nov 2008 | by Joe Thomas
elegant draught taps. The brand hit the headlines recently when the ASA investigated complaints that one ...
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ASA study finds food ads comply with childhood obesity code
11 Dec 2008 | by Miranda Fitzgerald
The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
the wrath of the Advertising Standards Authority (ASA), which deemed Ribena Tooth Kind ads misleading ... the ASA decision contributed to a loss of consumer trust. While Ribena might take heart from the news ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
unhelpful in the fight against child obesity because they did not promote healthier eating. The ASA ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
against colds and flu. Last year Dettol pulled its TV ads after the ASA branded claims the brand made ...
Thrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
really got it.' The number of complaints to the Advertising Standards Authority (ASA) about misleading ... . In the past six months, the ASA has up-held complaints against Fiat, Saab and Renault for making unjustified ... or tax breaks. Complaints to the ASA: consumers alive to 'greenwash' Complaints to the ASA about ...
The week in marketing
27 Aug 2008 | by Staff
-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...
Marketers face threat of more regulation
29 Jul 2008 | by Jane Simms
Standards Authority (ASA), and so on. Despite this, obesity and alcohol abuse are rising, and the evidence ... of Ofcom and so on, it will be pulled up by the ASA.' Indeed, over the past six months alone the ASA has ...
Nickelodeon bans SpongeBob SquarePants and other characters from junk food promotions
15 Jul 2008 | by Nicola Clark
learn more about living a balanced. Healthy lifestyle. Current ASA regulations state that licensed ...
News brief: Heinz Deli Mayo ad draws complaints to ASA
24 Jun 2008
A Heinz Deli Mayo ad showing two men kissing has drawn almost 200 complaints to the ASA since its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
