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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Review of the Year: Top 10 marketing mishaps in 2011

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

Marketing industry steps up fight to keep self-regulation

Lund, Advertising Association chief executive Tim Lefroy and Advertising Standards Authority (ASA ... to Cameron was a pledge by the ASA to take a 'firmer line' when considering complaints about 'sexualised ... they feel to be inappropriate, went live. The ASA, Ofcom and the Press Complaints Commission are among ...

BrewDog fails to derail Carling's message

Molson Coors has escaped action by the Advertising Standards Authority (ASA) after it was accused...Brewer BrewDog had complained to the ASA over what it considered to be misleading information on Carling's website about the way the beer is made. It focused on a cartoon timeline about how the drink ... ingredient or every detail of the brewing process as it would have made the cartoon unreadable. The ASA ...

Tesco lettuce ad challenged by Sainsbury's

Sainsbury s has lodged a complaint with the ASA about a recent Tesco campaign promoting the freshness of the vegetable. The print and TV ads, created by The Red Brick Road, state: Tesco British ... by the ASA. The supermarkets are currently engaged in a price war, following the launches of Sainsbury ...

Ribena fends off complaints about nutrition exaggeration

the Advertising Standards Authority (ASA) after objections were made about its 'bursting with berryness' claims....The ASA ruled out a ban after receiving a complaint that the M C Saatchi-created campaign implied Ribena was more nutritious than was the case. The complainant believed the bursting with berryness ... of vitamin C rather than the vitamin being added as a supplement. The ASA threw out the complaints after ...

PepsiCo rumbles Del Monte ad

Del Monte banned by the Advertising Standards Authority (ASA)....been compared to the overall leading juice brand rather than the leading non-chilled juice. The ASA ... or the entire fruit juice range. As a result, the ASA has banned the ad campaign and told Del Monte to ensure ...

Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship

Authority (ASA) to describe the vitaminwater drinks as "nutritious" in its advertising. Glaceau ...

Tesco rapped for exaggerating pigs' quality of life

outdoors and reared indoors. The Advertising Standards Authority (ASA) observed that in all scenes ... which featured an open barn door and pigs that appeared to be unrestricted. Taken in context, the ASA ...

Aldi fends off alcoholism complaints

was an alcoholic. The Advertising Standards Authority (ASA) ruled that the woman did not appear to be intoxicated and there was no suggestion that she was an alcoholic. Consequently, the ASA ruled there were ...

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