to remove filtersRape awareness campaign to stay on air despite 95 complaints
06 Apr 2012 | by Daniel Farey-Jones
, the ASA Council did not believe there was a problem with the ad under the Advertising Code. The spokesman ...
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BT Infinity ad banned after Virgin Media complaint
18 Apr 2012 | by Emma Powell
and not misleading. The Advertising Standards Authority ASA) told BT not to repeat the ads in their current form ...
Beckham's pants escape advertising ban
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Standards Authority (ASA) after complaints that the images were offensive and irresponsible....chosen to reach a target audience of 18- to 39-year-olds, and were planned away from schools. The ASA ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury s moved on to its current 'Live Well For Less' messaging. An ASA spokesperson attributed the delay ... the Department of Health, the ASA decided the ads were misleading on three counts. It ruled they were ...
ASA raps Lions Gate over 'Abduction' YouTube ad
18 Jan 2012 | by Sarah Shearman
. The ASA said the sounds of shooting, explosions and punching were unsuitable for younger children ...
Motorola barred from 'most powerful smartphone' claim
24 Aug 2011 | by Daniel Farey-Jones
The Advertising Standards Authority (ASA) has ordered Motorola to drop its claim that its Atrix...browser, and its powerful battery. The ASA considered most viewers would understand the claim "the ...
Nutella ad escapes ban despite 31 complaints
29 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
by the Advertising Standards Authority (ASA), despite receiving 31 complaints that it was misleading and encouraged...that back in 2008, it had responded to the ASA relating to similar complaints. It said it had subsequently ... that since the ASA had contacted it relating to the VoD complaints, it had discovered it was not possible ... nutritional habits or an unhealthy lifestyle. In its ruling, the ASA said that the ad did not imply ...
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009...skills. The ASA has produced a nine-page ruling on the case after hearing evidence from Cow Gate ... risk iron deficiency in their children. The ASA acknowledged Nutricia's argument that EC regulations ... , brain development and learning skills. Cow Gate, responding to the ASA adjudication, said in a ...
ASA launches tongue-in-cheek ad campaign
25 Mar 2011 | by Sara Kimberley
The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...directed the cinema and TV ads. The ads also inform the consumers that the ASA's remit now covers marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ...
BR Video: ASA complainants should 'lighten up'
04 Jun 2010 | by Ben Bold
Consumers were not particularly offended by two of the ASA's most complained about ads of 2009
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
