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The Top 10 most complained about ads of 2009

. Last year, there was a 10% drop in the number of ads complained about, despite the ASA receiving a 9.6% increase in complaints to 28,978. The vast majority (90%) of complaints were made through the ASA's online form and the association claims the average time to resolve a complaint was just 13 days. ASA ...

Regulator bans Npower circular

photo of a wind farm and not representative of the Nun Wood site. The ASA noted RWE s response, however the outcome of a previous ASA investigation had instructed RWE not to use photographs of the Llyn Alaw wind ...

Sex posters removed from school areas

or religious building, three sites breached that restriction. The ASA did not find the ad s wording ...

Watchdog bans misleading wind farm ad

figures showing estimated financial benefits were subsequently found to be underestimates. But the ASA ...

ASA scraps map on Asda supermarket development ad

layout were detailed in the ad. The ASA noted the map on page four outlined the proposed Asda store ...

Watchdog bans 'eco town' ad for simulating editorial

. However, it said it would not use the ad again. The ASA noted the evidence and considered readers would understand the claim in the context of the efforts to improve energy efficiency in the area. The ASA noted ...

Hearing aid guide scrapped by ad watchdog

and was associated with a hearing aid manufacturer. The ASA noted that as DHAIS was part of a wider group ...

Regulator bans misleading 'Diploma' ads

were justified. The ASA noted Cambridge only accepted the Diploma in engineering, on the condition ...

Regulator rules against Microsoft study guide ad

Microsoft, the advertising company, said it had understood the book was not available in the UK but had since realised this was not the case. It confirmed the discount was limited to the US, which it said was explained when consumers visited the relevant website. The ASA felt the ad did not go far ...

NSPCC child abuse ad pulled by ASA

, the NSPCC claimed. A new study is due to be published at the end of 2009. The ASA noted the outdated report ...

 

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