Threat of tougher Govt rules on children's ads recedes
12 Jan 2012 | by Our Parliamentary correspondent
those concerns." Teather said her officials would ask the ASA for a progress report on a proposal ...
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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
ASA's Guy Parker address to Downing Street
12 Oct 2011 | by Staff
Guy Parker, chief executive of the Advertising Standards Authority (ASA), was among the industry...they've engaged with the ASA. Protecting children is one of the ASA's key priorities. Reg's review ...
L'Oréal cosmetics ads banned after MP complains
27 Jul 2011 | by Oliver Luft
The Advertising Standards Authority (ASA) has banned two L'Oréal cosmetics ads featuring Christy.... After investigating, the ASA upheld her complaints that the ads were misleading and banned them in their current form. L'Or al admitted to the ASA that "post-production techniques" had been used ... and glowing skin" and was an "aspirational picture". The ASA said it noted the factors outlined by L'Or al ...
Ad watchdog gags i over 'no celeb gossip nonsense' claim
01 Jun 2011 | by John Reynolds
it featured no celebrity gossip, which has been judged misleading by the ASA....and that the complainant had misunderstood the ad to mean that they would be no mention of celebrities at all. The ASA ... that readers would understand from the ad that there was no celebrity gossip in i. The ASA said the i could ...
ASA slips into the red reflecting weak ad market
12 May 2011 | by Ed Owen
The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining...The ASA receives its income from a levy placed on the ad industry, a 0.1% levy on broadcast ad ... . In September 2010, the ASA s remit extended from paid-for ads online, to ads placed by companies on their own ... paid-for ads via search engines in the future. An ASA spokesperson said: "As the levy goes down ...
Daily Mail's Tesco coupons offer ad banned
15 Sep 2010 | by John Reynolds
, such as the minimum-spend requirement, and was not misleading. In deciding the fate of the ad, the ASA noted ...
ASA to cover VoD service providers
02 Aug 2010 | by Daniel Farey-Jones
The change, which takes effect on 1 September, means the ASA will take over the territory from Ofcom. Currently, the ASA is only able to consider complaints that fall under the self-regulatory CAP ... to an appendix of the CAP code. The ASA stressed this would have little or no impact in terms of the code ...
How effective are adverts that use scare tactics?
04 Jul 2007 | by Vox pop
and bottle of methylated spirits in their mouths, were banned by the ASA after hundreds of complaints ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
