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On 1 March, the ASA extended the remit of its advertising code of conduct (Cap Code) to cover ... . In the two months prior to this date, the ASA monitored 120 websites belonging to a broad sweep of large ... and education. The ASA did not disclose the identity of individual sites monitored, but found six of them ...
!". In an ASA ruling this week L'Or all s massively retouched ads were banned . To help promote its "anti-ageing" foundation, the firm told the ASA it decided to "lighten the skin, clean up make-up, reduce dark shadows ... of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...
The ASA is now ready to pop a Cap in the ass of brands that mislead with owned and earned media...for consumers, advertisers and marketers - now and in the future. In short, it s now the ASA's job ... because the ASA isn t likely to mess around. Repeat offenders will: Be publicly named and shamed on the ASA website Potentially have paid-for search advertising removed if they link ...
s barnet, remember that the ASA enforces the spirit of the Code, not just the letter. If recent ... back in 2004, the ASA investigated a Ryanair ad which contained an image of Prince Charles and appeared ... . The ASA ruled that although it did not find that the ad breached the Code in terms of causing widespread ...
, such as the minimum-spend requirement, and was not misleading. In deciding the fate of the ad, the ASA noted ...
Currently, the ASA s online remit only includes ads in paid-for space and sales promotions ... . The ASA will also name and shame any advertiser that continually flouts the regulations by putting up its ... media and search agencies, replicating the ASA's existing funding mechanism in other media. The levy ...
Consumers were not particularly offended by two of the ASA's most complained about ads of 2009
for "subjective loudness" . An ASA spokeswoman claimed it has seen a "dramatic reduction" in the number ... that advertisements at normally acceptable levels seem loud in comparison." In September, the ASA reprimanded UKTV ... for regulating ad sound levels with the ASA and has the power to impose fines on offenders. ...
. According to an ASA spokesman, 357 people have complained since the ad launched on 9 October ...
-toothed monster. According to an ASA spokesman, the complaints include objections about the existence ... for children. The ASA is expecting to make a decision in the next week as to whether there are grounds ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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